In this chapter we clarify what the experience is, what the interface is, and why the two are not the same. We look at how the goals of the user, the organization, and the technical environment collide, and then learn to formulate a designable, measurable problem from an everyday digital situation. At the end of the chapter, you record the starting point of your own project idea on a FigJam board.
UX, UI, and product thinking
In this chapter we clarify what the experience is, what the interface is, and why the two are not the same. We look at how the goals of the user, the organization, and the technical environment collide, and then learn to formulate a designable, measurable problem from an everyday digital situation. At the end of the chapter, you record the starting point of your own project idea on a FigJam board.